When I did my initial research before launching my business, the industry legends all said I must specialise in one field - make that one area my subject of expertise.
The experts aren't the only ones on my conscious. I had studied & worked in the world of marketing for more than 20 years before "re-discovering" photography, and my marketing-inner-voice has also been screaming "Specialise Krysta!".
The experts aren't the only ones on my conscious. I had studied & worked in the world of marketing for more than 20 years before "re-discovering" photography, and my marketing-inner-voice has also been screaming "Specialise Krysta!".
So, here I am, 12 months down the track - time to make a decision - where shall I specialise?
Should it be Family Portraits?
As a mum, I get a real buzz from trying to trap the personality of a family in an image. The busy toddler - the shy teenager - the joke-telling father - the itsy-bitsy-tiny baby with itsy-bitsy-tiny toes - the super-proud mum who booked the shoot because she knows this moment will be over tomorrow. I feel I can create something that is truly meaningful & precious for these families - this is what I'll specialise in!
Maybe Weddings?
The amazing feel-good high I get from spending a magical day with a bride & groom, when their happy-hormones are surging through their beautifully polished & shiny selves.. not to mention that LOVE and nervous excitement in the air. Yes please, I'll specialise in weddings!
But what about Commercial Shoots?
It is just about impossible for me to remove myself from my previous career... and I don't want to! Marketing is in my blood! When a local business needs a new website or brochure, or is looking for some media exposure, I bring that marketing-soaked-blood along with my camera-kit. I love to be thinking target-markets, brand image, unique selling propositions, etc etc ... It fun! It's what I studied. That's where am destined to specialise! Mmm... no closer to solving the specialty problem...
The reality is that when I look back at the last ten days, I've shot a corporate function, an engaged couple, a grown-up family, a model for a knitting catalogue and a tourism business for a website.
Tomorrow I'm shooting for a feature article in The West Australian. And in between these shoots, I've been chatting with my lovely brides-to-be; sharing in their anticipation.
Specialising...??
No way!!!!! I'm having too much fun!
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